Today is the day that we dive into the other side of Coaching. The side that is less about progressions, how much water you should drink, the perfect periodization scheme, or whether or not it’s pronounced quadrUped or quadrooooooped. Your call. I’m on the side of not sounding like a cartoon character.

Today is more about the soft skills that we need to grind our way into the sweet spot of this profession as well as about the soft skills that lead to a client’s success.

Ya dig?! 

The intended takeaways:

  • Motivation to read the book Grit by Angela Duckworth
  • Some of the main takeaways from the book (from yours truly…) and how they fit into the fitness professional’s day-to-day
  • How to slow down on developing your PURPOSE in this industry <– best part of the whole article. At least my mom thinks so.

Not on the list: the secret to getting a client to do a full rep Chin-Up when you turn your back. If you’re reading this and are all like “Dude. My clients never do that.”

Hint: Yea. They do. Sorry ❤


If I knew Angela Duckworth, I say “Ang, great fu*k!ng job on Grit. Let’s get a beer sometime”

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This book was recommended by my friend, colleague, and leader Bruce Mack at a recent MBSC THRIVE Program Launch, 

“Yo. What’s a ‘Program Launch?'”

It’s a gathering of [industry secret revelaed] some of the most skilled Coaches aka MBSC Thrive Coaches where we discuss the intricacies and themes of the next 3-months of programming. It’s the business.

Anyway, here’s the goods/takeaways and how they fit into a Fit Pros rhythms:

  1. Having a low GRIT Score (a measure of how gritty someone is) was a telling sign of failure in the sales industry.

    • This part made a lot of sense to me because if Grit is essentially our ability to persevere, then being able to stay positive in an industry where only 3 out of 10 people say “yes, I’m in” AND that is considered a success is really important.
      • If you’re thinking to yourself “I’m a trainer, not a salesperson,” then here’s some knowledge for you: you need clients to train otherwise you’re not a trainer. If I talk to 2 trainers and 1 has (30) clients and the other has (80) the latter is likely a better trainer. Sorry. Now, for those of you who are thinking: “there’s more to it” <– you’re right and I believe that you can have a great product AND be great at selling it.
      • Also [and here’s a straight-up zinger, homie], if you have a client who is falling off of the wagon and you are trying to get them to stick with it THAT IS F-ING SALES.
      • We are in an incredible industry and sales is a part of it. Improve your GRIT score and this skillset will rise.
  2. GRIT is about trusting in your work ethic and problem-solving to reach a goal. It is NOT about saying things like “that person is a natural” or “I can’t do anything to change that.”

    • This is huge for our interactions with our clients. They likely will have thoughts about not being able to reach their health and wellness targets because “they are just different” or “not special” or “my body is just different.” We need to get them to stop telling themselves those things and understand that everyone who ever achieved anything went through the process and applied a ton of hard work into it. They are no different unless they are a walrus who lives in the Arctic Ocean and needs blubber to survive.  
    • With that being said, the subtleties in our dialogue to our clients can really make or break our influence on them.
    • The book gave the below references and they are pretty eye-opening. They are intended to show a version of communication that most people think is acceptable but it actually could subtly promote a lack of Grit or growth mindset. The (5) examples then show a better approach if you want to fuel more of a Grit / growth mindset.
      • Your words may be reinforcing beliefs in others or in yourself
        A few situations with 2 examples. 1 that underminds growth and GRIT and the other promotes it:
        1. “You’re a natural, I love that” // “You’re a learner, I love that”
        2. “Well at least you tried” // “That didn’t work, let’s talk about how you approached it and what might work better”
        3. “Great job! You’re so talented” // “Great job! What’s one thing that could have been even better?”
        4. “This is hard, don’t feel bad if you can’t do it” // “This is hard. Don’t feel bad if you can’t do it, YET”
        5. “Maybe this just isn’t your strength. Don’t worry, you have other things to contribute” // “I have high standards, I’m holding you to them because I know that we can reach them together”
      • There is a language that subtly sends a message in either a good direction or a bad one
      • This is critical for what we do. I encourage all of you to do a self-audit on a regular basis for how you congratulate or Coach clients as well as how you offer feedback or props to fellow Coaches.
  3. Purpose comes AFTER passion and practice

    • Purpose (this chapter blew my mind)
      • People tend to rush this (finding their PURPOSE) or judge themselves if they don’t feel as though they have a well-said, perfectly accurate purpose. The thing is, that it comes after PASSION AND PRACTICE. Step one: Find your passion, Step two: PRACTICE, then the PURPOSE will come. 
      • Purpose statements usually end with something regarding other people because what we do matters to people other than ourselves. 
        • Fitness pros: we all hear “helping people” as a Coach’s WHY, but what does that really mean? My $.02 is that-that statement comes out because it sounds good and they may have rushed the process of finding their true purpose. This can be a problem because it has the chance of blocking their process for finding their authentic purpose. Let’s take some of the pressure off of newer Coaches. Let them have an interest or passion for PEOPLE AND FITNESS (in that order), help them apply the deliberate practice, and then let that BANGER purpose statement come naturally. Spoiler alert: it might have a lot to do with “helping people” but it likely is a lot deeper and specific to THEM.


I also did a full workshop on these topics on the MBSC THRIVE UNIVERSITY which is currently only available to cert’d MBSC THRIVE Coaches <– check it out if that’s you!

If not, peep our IG >>>MBSC THRIVE<<< >>> SD THRIVE <<< as there are some good drops that show up on there as well


Thanks for reading and Kaizen on

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