Wanna Train People? Step One: Learn to Speak “Client”

My wife is on her way home as we speak for some Sunday date vibes. Sooooo….I’ll spare you the typical verbal foreplay before getting into the goods of the article. With that said, if you prefer said foreplay go ahead and check one of my other articles. I’m sure it’ll sting you in all of the right places.


Something similar to this article has probably been written as many times as the F’n Patriots have won the Super Bowl¹, but the inspiration came from Mike Boyle’s Learning to Speak Coach article. It’s as good as a for real lizard that shoots blood from its eyes.

If you want the cheat code²  for how to skip the below info here it is: Use simple language.

If you’re cool and are into making yourself better (ouch to the above types of humans) here YOU go.

Let’s look at this language of the client in two layers:

A) Using simple language

B) Communicate the process back to their goal. In a simple way.

A) Using simple language

“Yo, SD, my kinesiology professor is all about anatomy and says that we need to know it to sound smart and stuff.”

Your Kines. prof. isn’t coaching clients at a level that is worth bragging about. So…yea.

There is some truth to that though. I do agree that when you’re around other pros in the industry that, yes, talk shop. Get techy. There is something to be said for having the professional investment of that level of knowledge and using WITH OTHER FIT PROS. If you see me at the next Perform Better Summit (Long Beach, CA Aug. 24th, 2017) we can be all like…

…but when you are speaking to your clients the language has to be simple. Einstein or someone who is the captain of smart-fuckery said something along the lines of “when you really know something, you can explain it in a way that is very simple.”

SD’s Coach –> Client Conversion Chart patent pending

Gastrocnemius –> leg

Rectus Femoris –> leg

“This compensates for that” –> Do they really need to know that? Or are you just flexing your smartness, Smarty?

“Brace your core” –> Don’t say that. It’s dumb and nobody knows how to do it. Show them instead, title it something so they can associate it, then say whatever you want to title it when they need to brace said core.

“Ok. We get it. Use simple language. So what?”

Gooooood. We are getting somewhere. Ya dig? Ya dig.

Why it matters:

Your clients should be able to learn from you. If you’re constantly speaking over them, then they aren’t learning. In fact, they are probs starting to think that the 115-seconds per session spent saying shit they don’t understand is a waste of time/$. Next, they will get better results because they are more engaged in the session. When they ACTUALLY learn from you and get better results, you become a valuable resource. A resource that is irreplaceable for not only them but maybe their friends.

So, how do you respond when someone asks why they are doing something? How do you communicate components of the workout? What/how do you say to start the session in regards to what they should expect to gain from the next 60-min.?

My/Boyle’s gift to you: In our program, we tell clients (we call them ‘members’) that the reason that they foam roll (’cause everyone asks) is to hydrate the muscle in a way that drinking water alone can’t. Hydrated muscle is way better for a gazillion reasons. As an example, when we are young our tissue looks like filet mignon, but as we age it becomes beef jerky. Tears easily and just doesn’t move well. This little piece of foam helps slow down and reverse that process.

Enjoy that. Come up with your own. They really do make a massive difference.

GIF Break. 


B) Communicate the process back to their goal. In a simple way

So, now that you’re a sorcerer of keeping the basic communication simple. How good are you at communicating the process of getting better <– Look better, feel better, perform better, be awesome-r better. –> in a simple way to people.

“I don’t get it. What in the actual hell are you talking about.” smh.

Ok. Here’s an example.

—-> Client comes in and you assess their – let’s say squat ’cause that’s what everyone tends to care about – and it’s not up to par. Do you say “Well, you and your kids are fucked 13-ways to Wednesday because your squat is really bad. Let’s go work out.”


Do you tell them that everyone has some things to work on when it comes to how they move? That the program has an exact process (explained simply, remember?) to improve those areas and that when you move better it helps you reach <insert goal> for a few reasons:

  1. When you don’t move well you have a heightened chance of injury. When you’re hurt skipping workouts becomes very easy.
  2. When you don’t move well it is hard to make muscles drastically stronger. When we get stronger it means that you look better, get stronger, improve performance…<insert pretty much any goal here>

If the process above is explained in a simple way, then the buy-in and overall success is typically much higher.


Did that article give you all of the good vibes that you were looking for? If so, the biggest compliment you can give me besides whiskey is to click that ‘share’ button which is located somewhere down there… For real appreciate it.

…If you were wondering, no I didn’t get this done before she got home and I got ‘the look.’ Small sacrifice for you falling in love with this article. Riiiight? Right. 

1 – I’m from Seattle so naturally can’t get down with the Pats. Sorry New England friends.

2 – Up, up, down, down, left, right, left, right, B, A. Ultra props if anyone gets that reference.

Thanks for reading and Kaizen on, Beast

2 thoughts on “Wanna Train People? Step One: Learn to Speak “Client”

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