Hint: It is the exact opposite of what the amateurs do.
Double Hint: If you are an amateur and adopt the below tips, then you are one of the good ones. Round of applause for you, you badass, you.
1 – They prepare for the session
- Making sure that all of the equipment is in tact? Check.
- Review any notes from the upcoming client’s last workout? Check.
- Take a look at the upcoming client’s current FMS scores to know exactly what restrictions certain clients have and how the program will need to be adjusted? Cheyyyeck!
- Take a minute to review any special notes on the upcoming clients? Maybe some big event that happened since they last spoke? Check and check.
2 – They Do Not Cross the Professional Line
- Should your clients know things about you? Yes. Should they know that you’re married, or single, or that you like Star Wars, or that you have a cat that you dress up and take to the fair? Yes. Buuuuuuut should they know that you’re going through a divorce…? Nope. There is a line.
- In short, clients should know what makes you, you, but they should never know anything about you that has potential to give them any stress. Make sense? It is your job to help and listen to them but as soon as they start taking care of you…that entire relationship will be in the wrong place.
3 – They Have a Firm Philosophy
- The clients do not run the show. You do. When was the last time that you went to your surgeon and were all like “Instagram says that my knee surgery should look like this…”
- It is vital that the fitness professional is always looked upon like the…well professional. So, when a client asks to do an exercise that does not fit within your philosophy stand strong. In the long-run, they will respect you more and see more value in someone who is not easily swayed. Besides, if they dictate the workout do they really need you or will that sweet new app on their iPhone (sorry, Android. iPhone is FAR superior) be their new trainer?
4 – They Go Out of Their Way to Educate Their Clients
- I will do my best to not just have one bullet point that says “Trust me on this one.”
- <— Nice, I did it.
- Bad trainer: “I don’t want my clients to know my super sweet exercise secrets otherwise they will leave me.”
- Harsh truth: “They aren’t secrets,” Says Google.
- Good Trainer:
- Understands that if you teach your clients as much as possible, then they will be empowered and see you as an outstanding resource AND if you are constantly learning, then you will always have new things to teach
- Teach by making things simple. When you really know something you can make it simple. “Thigh” not “Rectus Femoris,” Bill Nye?
- Let’s really think about this…
- If you have a firm philosophy and are good at teaching your clients why they are doing certain things, then they will understand why you do things a very specific way. If they understand why you do things a specific way, then when they are working out with one of their friends who does something ‘wrong’ they can educate them and cite YOU as the fountain of knowledge. POW – new client.
- Deeper you ask? Ok – you got it.
- If you create an army of clients that know why you do things the way that you do which is drastically different than the HIGHLY POPULAR PROGRAM down the street, your clients will know why THAT PROGRAM is no good. If you don’t do this, then they will just think that your program gets them sweaty and the HIGHLY POPULAR PROGRAM (which may or may not be cheaper) also gets them sweaty so why wouldn’t they jump ship?
5 – Professionals Learn First, Challenge Later
- If you’re out on your own this may not pertain to you.
- If you’re lucky enough to be involved in a program that is at the top of the charts like the MBSC Thrive program (toot, toot) then read on.
- At MBSC Thrive we humbly understand that we are one of the most successful programs in the world. We know a thing or two about how to continue that legacy and frankly like the way that we are doing it. Thrive Coaches need to understand that we have a specific way of doing things for a reason, that we love being challenged or hear about new ideas, however, we prefer to hear these things from coaches who have earned the right to do so. So, take the time to execute the program exactly as we have it written as well as study/master it before raising potential changes. Chances are we have tried it ‘that way’ anyway. We appreciate the intention, but please understand that we see more value in a coach who has mastered it exactly as is before challenging it.
- In short, professionals earn the right to challenge and improve things.
Thanks for reading and Kaizen on, Beast