The 2017 Coach | Ch. 11

This blog in short: How and why preparing for a session might be more important than deadlifting.

Ooooook. Nothing is more important than deadlifting. Noted. 

I’ve been to both of the Perform Better Summits this year and in between spreading the epic MBSC Thrive message, meeting a slew (use the word “slew” in a sentence? Check. Now if I could just sneak in a reference from my favorite childhood movie “Rad”…) of badasses, I’ve been able to listen in on some of the industry greats speak.

*Sappy moment: How f’n cool is the fitness industry? I’d argue that we have the best careers in the world and seeing the Boyles, Weingroffs, Henkins,  Cresseys, Cosgroves, and all of the other beasts present at the top of their game about is validation, to say the least. It’s like really rad…

Photo credit: HookingFoul

…there it is. I did it. My life is now complete. Goodbye internet.


Let’s dig in.

So, all of the industry greats are giving all of this outstanding information about programming and coaching techniques. Truly awesome stuff. But then it hit me, does any of this matter if we can’t incorporate it into the actual session? Better yet, how?

After watching some of the best coaches that I have the good fortune of working with one thing became very apparent that they all have in common. They take the preparation of their sessions very seriously. This means that they don’t show up 45-seconds prior to the start time. They don’t write the program while the workout is already live. They don’t lean on “well, I’m a cool person with extraordinary ability to remember things about people.”

The way that an amateur treats things is typically very different from the way that a professional does in any field.

For the fitness field, there are probably 197 (plus or minus 32) things that we could say that the pros do vastly different from the amateurs, but I think that proper preparation is one that has to be in the top 5.

“Everyone has the will to win, but very few have the will to prepare to win.” – Vince Lombardi 

The habits and questions that I have seen in common by the true professionals:

  • The program should be written WEEKS in advance
  • Show up early to make sure that the workout space is in order
  • Write down notes about specific things to bring up to their clients. Ex, their daughter’s first prom, their anniversary last weekend, their favorite sports team recent game, their recent challenge at work, their last rec. softball game, etc.
  • What is one thing that I can teach my people this day, week, or month? Something simple but impactful like tips to drink more water or why in hell do we foam roll all of the time
  • How specifically should my people feel (both physically and emotionally) after a workout and how do my interactions support that?



Super quick. Speaking of preparing to win. Chris Doherty is someone who runs The Fit Clique podcast and clearly prepares for his interviews. Check him out – well worth your time. Alsooooooooo, I’ll be chatting with him next Friday July 14th. Tune in.



Thanks for reading and Kaizen on, Beast

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