The 2017 Coach | Intro Ch. 1

The mission of The 2017 Coach series will be to hone in on the habits and actions that a coach needs to develop or refine to survive in the ever-changing industry.

Can we set the tone for a moment?

This series will directly attack the difference between a coach and a trainer. It might even ask some of you to question yourselves. That can either be a good or bad thing and it is up for you to decide. We might focus on the skill of coaching one week and the importance of a foam roller the next and even throw in some book reviews here an there. It’s going to be a really good time and I look forward to being a part of this journey with you.

Trainer: noun

a person who works one-on-one with a client to plan or implement an exercise or fitness regimen.



You know what would scare the hell out of me if the above was what I considered myself? Replace the word “person” with “a piece of technology.” Oh $hit. That’s right, that shiny iPhone (Androids aren’t real phones and they blow up so…yea) could replace your job if you don’t wake up there, Jack.

So, is there hope for us? Maybe, but some of you might need to re-think how you, well, think.

Coach: noun

the practice of guiding an individual through a process.

That’s better.

Martin Rooney says that “if the world had better coaches, then a lot of the problems would be solved. Doctors and lawyers would not be in nearly the demand that they are in now and we would finally be proud to put the word “Coach” on our business card as opposed to shying away from it.”

Scenario: You’re at a party full of doctors. You meet one, shake hands and she asks you “So, what do you do?” Tell me right now that you 1) Say that you’re a personal trainer and 2) you’re embarrassed to even say that. WHY? Because, as we all do, you instantly think that when you muddle the words “Personal Trainer” that she will instantly think that you’re stupid and don’t make a lot of money. She’ll pat you on the head and you can get back to that coloring book. W-R-O-N-G. If we are never proud to call ourselves coaches, then we will never make the amount of money that we want. 

You have to F&ck*ng OWN IT

p.s. Like Martin Rooney said above: do it right, and the demand for those insta-respected jobs decreases. Fit people = less disease… AH – HA!!!

I had the pleasure of interviewing a role model of mine toward the end of 2016 for the MBSC Thrive network, Mike Boyle. I asked him something along the lines of “Why is a Split Squat considered knee dominant and a SlideBoard Reverse Lunge hip dominant?” Mike, in his infinite wisdom and after giving a perfectly calculated techy answer said:

“Much like a zebra and a horse they are similar, but quite different”

So, with the same quote in mind a trainer knows exercise, but a coach has that nailed down as well as the skill set of influencing a lot of people to get excited about the process of what it’s going to take to reach those goals.

What’s more is that technology isn’t going to phase out human interaction and flesh-to-flesh coaching anytime soon. In fact, my humble prediction is that with so much of our lives on technology people are going to crave true coaching more than ever.

Set a new standard for yourself and be a zebra amongst a lot of mediocre trainers, Coach.


Thanks for reading and Kaizen on, Beast

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